People of Asian countries are very conscious about complexion. This desire is exploited with advertisements of fairness creams in both the print and visual media which allure youngsters with promises of desired results. Skin lightening products occupy 61% of the dermatological market in India. Cosmetics are supposed to be safe and healthy, but research reports on their toxicities are available. Heavy metals are added intentionally or unintentionally to cosmetics, the presence of which, the consumers are mostly unaware of.
Posted on March 22, 2020, 3:03 p.m.
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